Visual corporate brand identity
Creating brand identity style includes few aspects that need to be considered.
1. Logo Sign Design – the face of the company; 2. A Slogan/Motto – a fast overview on the company values; 3. Corporate Color Palette – keeps consistency and encodes a message of the style.; 4. Corporate Typography and Formatting styles – it adds to the style and forms the whole picture of the brand identity; 5. Custom designed elements such as icons, dividers, pointers, go to action buttons etc. – it communicates consistency; 6. Imagery – and a guide of what images to use in order to keep the consistency and your brand to be easily recognised on different platforms; 7. Vocabulary – It is important to keep the tone of voice consistent. For example you can present your copy in a witty way with some word play of humour; or you can have a serious tone of voice showing expertise in a given area; Or you can speak in a fashion language and terminology. However this language has to be kept trough out the brand presence.
The brand identity is a guide that should be used for the brand consistency and should be created at the beginning of the process, however in the process you can adjust and add more to the list as there are certain things that need to be put in practice before finalising.
Last date on managing the brand platforms is December 2017.
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Skills
Brand Identity, Visual Strategy, Graphic Design, Corporate visuals, Corporate literature, Typography, Color Pallets, Company Values, Corporate Photography, Design elements, Brand Identity Guide, Printed Materials Design, Branding for Web, Branding for Print, Brand Identity Design Services
Pricing for corporate identity and content strategy and great offer for a complete brand project including main marketing segments
I offer high quality marketing and design services at bargain prices for startups and established businesses. Most beneficial for you would be the offer for a whole brand project because the investment will bring a return for your business in a longer period. I offer all these services as separate segments, but in order to show professional attitude to your business and what you represent you must keep the consistency on all platforms. A price enquiry of these marketing services will also inform you further about the investment I am suggesting. What do I suggest in this package of services:
Visual Identity
Elements of visual identity to be applied to all corporate assets: logo design, typography selection and formatting, color palette, recognisable design elements, advertising photography and image processing, branding of various company materials, buildings, shops and more.
Printed Materials
The offer may also include the layout of all company documents and promotional printed items, product catalogs, manuals, brochures and so on Visual layouts for exhibition stands, corporate events, billboards and other large-format corporate ads.
Online Presence
As an indispensable part of online business marketing, I offer a customized offer for a corporate website with a content strategy. copywriting, Managing and creating topics in a corporate blog, Social networking management and publications. Strategy and design newsletter campaigns and other creative marketing materials.