Design and strategy services for corporate identity
What is Brand Identity?
Brand identity is created within two main storylines. The first one is the tangible touch points including all company visual assets, such as logo, printed materials, branded promotional materials, online platforms-everything visible. The other line is all intangible assets, including attitude, presence, customer service, vibrations passed by the company and its employees to the consumer’s mind. Employees also unite around the company’s cause if it is recreated consciously and convincing.
All company touch points must be created parallel and synchronized. To build a corporate identity, the company values and causes can be translated, through creative and psychological techniques, on the visual materials. From the choice of design style, colors, elements, tone of communication in the text to the choice of online platforms and their management, product and service quality, way of service – everything contributes to a complete picture that forms as a corporate identity. The fundamental sales marketing funnel and the corporate identity are determined by these two storylines.
Full stack of brand identity items
Designed for every way of use, depending on the platforms, on what background, in what size, in what variety of colors
Patterns, gradient, catalogue colors for application on different surfaces
Icons, separators, shapes, illustrations, infographics
Advertising photography, styling, photo processing, sizing, retouching
Motto, titles, short descriptions of the company that are used on different platforms, setting the tone of communication
As a summary document for the identity elements and how to use them in different occasions.
Branding graphics for buildings, offices, vehicles, shops
Product catalogs, brochures, corporate correspondence, flyers, promotional materials, presentations
Pre-printing of packaging, labels, stickers, folders, covers, flyers
Printed advertising materials, posters, billboards, company publications, press release, magazines
Promotional materials for special events, stands for trade fairs
Corporate website, e-shop, landing pages, user experience strategy for easy content handling, content, infographics, managing
Managing social media, cross-platforms, publications, communicating with users, engaging in attention, advertising campaigns
Manage a blog and post business-related articles, news, inspiration, technical information, promotions and more
content strategy, graphic design, landing page, database segmentation
Creating links and databases on other online platforms – advertising on other platforms, business catalogs, forums, blogs, information platforms and more
DESIGN & STRATEGY FOR BRAND IDENTITY
Why do you need a personalized corporate identity?
Awareness of the brand on each platform
Wherever the business is viewed, it should be consistent both in its actions and in its visual performance. Over time, this will stay in the user’s mind and will suggest trust, easy identification, and a familiar process of use.
You show professionalism
The quality of service is determined over time, but the first glance is important for targeting potential customers. With a clear corporate identity you will show commitment to business and serious attitude.
Depict your company values & aims
Through design, you express the values and the essence behind which you stand and bind emotionally to the customer. A professionally built corporate vision transmits feelings and emotions, and leaves the impression to the customer through the design and titles.
Easy use of corporate design
Visual identity and brand elements become an integral part of corporate communication in everyday’s use. When there are established rules for the implementation of visual assets, it facilitates employees and saves time.
Employees unite around your cause
Employees motivate and accept the company’s thinking and values. This is so if they have a clearly transmitted cause that is part of the corporate identity.
Generate recommendations and loyal followers
Consumers love to share things that have impressed them. A target strategy for your corporate identity will generate return on investment over time.
according to established professionals
“Your brand is what other people say about you when you’re not in the room.”
“You’ve got to start with the customer experience and work back toward the technology – not the other way around.”
‘’A brand is no longer what we tell consumer it is, it is what consumers tell each other it is.”
“You create a credible brand by staying true to who you are.”
“If people believe they share values with a company, they will stay loyal to the brand.”
“The best brands are built on great stories.”
PRICE FOR DESIGN AND STRATEGY OF BRAND IDENTITY
Depending on the scope and requirements
What are the prices for building a corporate identity? Depending on which of the segments are needed, an approximate cost is calculated taking into account the complexity of the project. The cases are different:
– when you have the exact idea of your needs and you do not require any further advice and you just want to complete the job
– when you have no idea what you want and you need a full co-operation and an adequate proposal,
– if you have some of the brand elements and you need additions,
– if you need a re-brand or a complete transformation of what you have,
In all these cases, the price may be formed in segments, timewise or in the scope of work. Keep in mind that there is always something extra emerging, which requires more time and resources in the name of a quality outcome.
I offer design and strategy for brand identity and corporate design for digital platforms and printed materials for London and other UK based companies or any other English speaking businesses based in Europe. I am currently based in Bulgaria and travel on business trips if necessary for the project.