Design and strategy services for email campaigns
What is email campaign
Email campaigns are strategically oriented emails with content to offer services, promotions, news, inspiration, service information, or innovation. The main segment of successful email campaign services is the collection and segmentation of email databases of companies and target audience. This can be done with a web-based email widget or a targeted research for potential customers. The next aspect to be considered is the content. Besides being aesthetically pleasing, it must also be functional by taking the user to a landing page with an additional description of what you are offering.
A stack of email marketing services
Visual design of the email in tune with company identity
Sizing, adjusting and testing in Mailchimp
Update or build new landing pages if needed for the campaign
Advertising photography, image processing, retouching and formatting
Design strategy dedicated to the user needs and habits
Organizing a database of emails and their segmentation to fulfill the purpose of the email
Strategic interface for targeting users for the sales marketing funnel
IVisual expression through design, photographs, call-to-action buttons to the landing page
Selection of text, phrases, way of promotion
Layout of landing pages for ad campaigns and sync with other ad channels
for creating email campaign
Email lists →
For a successful email campaign, you need an emails database of potential customers. These emails should be segmented according to the required parameters if the content to be sent is different. In fact, collecting emails is slow, but it’s worth it.
Content Strategy →
The content of the email should be considered strategically, as it should be brief and accurately shown and described. What you see on the email as information should be consistent with the abilities and the stock. It is also necessary to have a target webpages ready and linked to the e-mail navigation.
Graphic design →
The graphic layout must be tailored for the platform parameters that will be used on. In this case, I use MailChimp. The information should be adapted for the brand identity and to be filtered so that with a little content to say enough.
After sending the campaign the is a feed back received. How many letters are open, how many people have reacted, their geographic location, and more. Analyzing this information is necessary in order to improve the content for the next campaign.
How do email campaigns contribute to your business?
Raise awareness and popularity
The e-newsletter enables you to build trust in your audience by sharing useful and informative content. Recipients will feel as part of the business environment and privileged to receive a notification.
Strengthen customer relationships
Email campaigns allow you to stay in the minds of the users and keep customers engaged with your business during your busy season and slower times of the year.
Increase sales and interest in business
In addition to linking to people in the email list, you can also share your newsletters on social media platforms to attract new people to your business.
Generate traffic to the website
No matter what area of business you work in, the traffic to your website is important for search engine optimization. E-mail marketing campaigns can help you to attract more people to your platform.
Receive feedback to improve your business
Another advantage of email marketing is that it gives you the metrics you need to see how emails and content work. These insights help you adapt to the market.
Customized Product and Service Advertising
Not every marketing platform gives you the ability to customize your messages for different audiences segmented based on interest, behavior, location, and more.
Email newsletter campaigns
according to established professionals
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”
“Treat your subject line like the movie trailer – give a preview so they know what to expect.”
“Personalisation – it is not about first/last name. It’s about relevant content.”
“I want to do business with a company that treats emailing me as a privilege, not a transaction.”
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”
PRICE FOR DESIGN AND STRATEGY FOR EMAIL CAMPAIGNS
Depending on the scope and requirements
What are the prices for design and strategy of email marketing? Depending on which of the segments are needed, an approximate cost is calculated taking into account the complexity of the project. The cases are different:
– when you have the exact idea of your needs and you do not require any further advice and you just want to complete the job
– when you have no idea what you want and you need a full co-operation and an adequate proposal,
– if you have some of the brand elements and you need additions,
– if you need a re-brand or a complete transformation of what you have,
In all these cases, the price may be formed in segments, timewise or in the scope of work. Keep in mind that there is always something extra emerging, which requires more time and resources in the name of a quality outcome.
I offer design and strategy for email campaigns on Mailchimp for London and other UK based companies or any other English speaking businesses based in Europe. I am currently based in Bulgaria and travel on business trips if necessary for the project.