Website content strategy and design
The platform that is commonly used for showcasing your business is the corporate website. It contains the most important information about your brand, it tells stories about your aims and values and it shows images of your products and services. Furthermore you need to consider carefully the structure, the text and the links on your website in order people to find your business naturally searching for services or products.
Building the content structure of your website is a part of the marketing strategy. There are points to consider such as: 1. Copy/Keywords – the text is one of the most important SEO aspects. It should be at certain length, with relevant keywords, it should give the right information for your potential target.
2. User friendly interface – people need to navigate easily and see familiar web assets for a successful click funnel.
3. Go to action buttons – The way to represent information is first condense it into a small text or illustrate it in a image and then link it to the extended information. This way you filter the viewer that you really need.
4. Widgets – include widgets from social media, newsletters, interesting articles etc…something that can increase the traffic on your website
5. Images/Graphics – this is what shows the professionalism. Good executed imagery serves its purpose by showing the viewer the story of your company. The positioning of the right image on the right place is a strategy that navigates people interests.
6. Work closely with the developer and present the ideas in a professional manner.
Last date on managing the brand platforms is December 2017.
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Skills
Corporate website design & Strategy, Keywords, User Interface, Widgets, Images, Web Design, Copy, SEO, User Interface, Landing Pages, Web banners, Layout Design, Content Management, Wireframe, Cop ywriting, Click Funnels, Cross-platform Marketing, Metadata
Pricing for corporate identity and content strategy and great offer for a complete brand project including main marketing segments
I offer high quality marketing and design services at bargain prices for startups and established businesses. Most beneficial for you would be the offer for a whole brand project because the investment will bring a return for your business in a longer period. I offer all these services as separate segments, but in order to show professional attitude to your business and what you represent you must keep the consistency on all platforms. A price enquiry of these marketing services will also inform you further about the investment I am suggesting. What do I suggest in this package of services:
Visual Identity
Elements of visual identity to be applied to all corporate assets: logo design, typography selection and formatting, color palette, recognisable design elements, advertising photography and image processing, branding of various company materials, buildings, shops and more.
Printed Materials
The offer may also include the layout of all company documents and promotional printed items, product catalogs, manuals, brochures and so on Visual layouts for exhibition stands, corporate events, billboards and other large-format corporate ads.
Online Presence
As an indispensable part of online business marketing, I offer a customized offer for a corporate website with a content strategy. copywriting, Managing and creating topics in a corporate blog, Social networking management and publications. Strategy and design newsletter campaigns and other creative marketing materials.